Pura & Studio McGee - Fragrance for Car Diffuser

Pura & Studio McGee Sea Salt Driftwood is a clean, long-lasting car diffuser refill that delivers an airy, bergamot-tinged ocean scent for up to 30 days per refill.

Bring a coastal-inspired fragrance into your daily commute with this Pura car diffuser refill, created in collaboration with Studio McGee. The Sea Salt Driftwood blend layers bergamot, marine air, and sea salt over a warm driftwood base to create a subtle, sophisticated aroma that activates only when your vehicle moves. Designed for use with the Pura Car diffuser (device sold separately), this refill works with the Pura app to control intensity and timing without needing to touch the bottle directly.

How long will one Sea Salt Driftwood refill last in my car?

A single refill is engineered to scent your vehicle for about 30 days under typical use. The Pura Car diffuser uses motion sensing to run only when you’re driving, conserving fragrance and extending runtime. Real-world longevity depends on intensity settings, trip frequency, and cabin size.

• Rated duration: approximately 30 days of typical use
• Motion-activated: operates only while the car is moving
• Adjustable intensity via app or device button

What does Sea Salt Driftwood smell like and when is it best to use?

Sea Salt Driftwood blends fresh, citrusy bergamot with airy marine notes and a warm driftwood base for a bright yet grounded aroma. It’s ideal for morning commutes, errands, or anytime you want a clean, coastal vibe without overpowering the cabin. The fragrance is formulated to be subtle and layered rather than heavy or cloying.

• Top: bergamot adds fresh citrus lift
• Heart: ocean/marine notes create airy depth
• Base: driftwood warmth for balance and longevity

Is this refill safe and compatible with my Pura Car diffuser?

The Sea Salt Driftwood refill is made without ingredients commonly avoided for health or environmental reasons and is intended for use in Pura Car diffusers only. It connects to the Pura app so you can set schedules, intensity, and run modes from your phone. Always follow device instructions and replace refills when empty.

• Formulated without selected harsh chemicals
• Works with Pura Car diffuser and Pura mobile app
• Device sold separately; follow safety and installation guidance

How do I control scent strength and save fragrance?

Use the Pura app or the diffuser’s manual control to adjust how often and how strongly the fragrance is released. Motion sensing conserves refill life by running only when the vehicle is in motion, and scheduling lets you limit scent to specific times or journeys. These features let you maintain a consistent aroma while reducing waste.

• Control intensity and schedule from the Pura app
• Motion-activated operation for efficiency
• Manual button control available on the device

Who this is for: This Sea Salt Driftwood refill is for drivers who want a refined, coastal-inspired scent in their vehicle without strong synthetic notes, and for anyone who values app-based control and motion-activated efficiency. It’s a good match for commuters, rideshare drivers, and design-minded owners who already use or plan to use the Pura Car diffuser and prefer cleaner fragrance formulations.